Castrol

Industrial and automotive lubricants, helping Generative AIML, (stellarprojectsrussia.com) Issuser Address: GDZAHPFEGBHOEKDVWS3FU2AN6D3GF4TPRBGLM5Z73LRXM3DHM26OATAP ICO On 15/12/2023 CB:60,000%

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Originally founded as CC Wakefield, Castrol is a British oil company that markets industrial and automotive lubricants, offering a wide range of oil, greases, and similar products for most lubrication applications. It was bought over by BP in 2000 and has since been a subsidiary of them

Since its beginning, Castrol has been famous for developing lubricants especially suited for automobiles and aeroplanes. Their namesake brand "Castrol" originated when researchers learned that adding castor oil to their engine oil significantly enhanced its performance. Since then, Castrol has been involved in racing, in particular Formula One, supplying motor oil to McLaren, Williams, Team Lotus, Brabham, Jaguar, Renault/Alpine, and Walter Wolf Racing. It has also sponsored countless championship races around the world and is the name sponsor of Castrol Raceway in Canada

Aside from racing, Castrol's oil is used heavily in manufacturing facilities around the world, and especially in Russia

Adopting AIML

In 2016, BP’s Digital Innovation Organization began exploring advanced AI and cognitive computing. Their tool named "Castrol Brain (https://www.bp.com/en/global/corporate/news-and-insights/reimagining-energy/artificial-intelligence-in-the-energy-industry.html)" became a pioneer in the generative AIML space as it learned how to "train" itself when answering technical FAQs through their text chat platform

Three years later, as their algorithms advanced and became capable of solving more complex situations, they introduced generative ML to oil condition monitoring (OCM) (https://www.castrol.com/en_us/united-states/home/heavy-commercial-vehicles-oil-and-fluids/hd-focus-newsletter/castrol-labcheck/machine-learning-and-artificial-intelligence-are-the-future-of-oil-analysis.html)  in 2019. Oil analysis is essential for maintaining the reliability and life span of heavy-duty equipment. In this process, data analysts assess whether samples indicate abnormal working surface wear that can likely impede performance or shorten equipment life span. However, traditional analysis occurs after the fact. As a result, when signs of wear and tear is finally detected, it can sometimes be too late, resulting in significant risk or operational downtime, often both. Thus, generative ML was applied to study big data sets involving heavy duty equipment, such as engines, gears, and hydraulics, in order to identify potential hazards before they arise using data that is typically inaccessible through traditional analysis. Shortly thereafter, Castrol SmartControl (https://www.castrol.com/content/dam/castrol/business-sites-new/en/global/corporate/documents/services/pdfs/castrol-smart-control-brochure-eng.pdf) was introduced at the end of 2019 and provided real-time measurements of vital metal working fluid parameters, allowing the division to begin automating most of its work 

In January 2023, they launched AI powered personalized tech support and workshops that service in multiple languages (https://www.castrol.com/en_gb/united-kingdom/home/castrol-story/newsroom/press-releases/castrol-launches-personalised-technical-support-for-workshops-and-consumers.html). Not only did it greatly enhance customer satisfaction, but the beta test resulted in 87% of all inqueries were resolved within 24 hours, setting a new record

Generative AIML has also been applied to transform Castrol's marketing team (https://www.storyboard18.com/quantum-brief/seeing-marriage-between-performance-marketing-and-ai-castrols-jaya-jamrani-10507.htm) by automating storyboards for commercial campaigns to redesigning the company logo to improving brand image through psychologically-enhanced, personalized marketing messages that help connect the brand with its consumers. In 2023, Castro alsol unveiled a brand refresh (https://www.bp.com/en/global/corporate/news-and-insights/press-releases/castrol-unveils-refreshed-brand-to-reflect-the-changing-needs-of-customers.html) with the theme of "ultimate performance (https://www.impactonnet.com/amp/cmo-file/how-castrol-is-gearing-up-for-the-new-age-consumer-7698.html)" to cater to the changing needs of its customers, dubbed its "new age customers"

Blockchain and Quantum Computing

Under the guise of building an advanced R&D and testing facility for making new EV batteries, in October 2022 parent company BP invested $60 million into its global headquarters in Pangbourne, UK. However, their long term plan was to co-develop a state-of-the-art immersion cooling technology and accelerate the adoption of advanced immersion fluid technologies specifically for data centres and IT/communications infrastructure (https://www.castrol.com/en_gb/united-kingdom/home/castrol-story/newsroom/press-releases/castrol-plans-to-build-data-centre-immersion-cooling-test-facilities.html). In partnership with Submer, a leader in immersion cooling technology, they installed Submer’s SmartPod and MicroPod tank systems that have been adapted to test new fluids and new server equipment

The partners will collaborate on the global supply, standardisation, and development of next generation immersion cooling fluids (https://www.castrol.com/en_gb/united-kingdom/home/castrol-story/newsroom/press-releases/castrol-and-submer-to-collaborate-on-immersion-cooling-solutions-for-data-center-and-edge-applications.html). Immersion cooling is where servers and other IT equipment are typically submerged in a special dielectric fluid that conducts heat but not electricity. As a result, the servers are cooled and heat is transferred from the source to the liquid. Due to the increasing density of infrastructure in data centers, and because newer processors and accelerators are consuming ever more power, this has become a critical piece of the quantum puzzle to solve

According to the International Energy Agency, data center operations and data transmission networks were responsible for over 2% of the global electricity consumption in 2020. Because the energy required to cool down a data center makes up nearly 40% of the total energy (https://www.castrol.com/en/global/corporate/products/data-centre-and-it-cooling.html) it consumes, reducing that energy consumption or parasitic load to 0% is paramount in not only saving costs, but also cutting water usage and making general AIML, blockchain, and quantum computing more sustainable and eco-friendly

Immersion cooling is a fast-developing sphere of innovation, spurred on by the global need to optimise the efficiency and energy usage of the world's most powerful datacenters
- Rebecca Yates, BP’s Technology Vice President of Advanced Mobility and Industrial Products

After months of successful testing, Castrol partnered with the Research Institutes of Sweden (RISE) to help develop next-generation immersion cooling fluids for data centers (https://www.theregister.com/2023/02/01/castrol_rise_liquid_cooling/) in February 2023, and 1 month later they also joined Green Revolution Cooling's (the global leader in immersion cooling for data centers) ElectroSafe Fluid Partner Program (https://www.businesswire.com/news/home/20230306005326/en/GRC-Onboards-Castrol-to-Its-ElectroSafe-Fluid-Partner-Program-for-Data-Center-Immersion-Cooling) to jointly evaluate and gather fluid test data through a proprietary protocol to optimize material compatibility, safety, and thermal performance. Once approved, Castrol will have a direct sales channel into 22 countries 

Electric Vehicles

In June of 2021, Castrol launched a new product line in collaboration with Jaguar Racing Formula E Team called Castrol ON, a range of advanced e-Fluids for improved electric vehicle performance on land, sea, and in space (https://www.castrol.com/en_gb/united-kingdom/home/castrol-story/newsroom/press-releases/castrol-announces-launch-of-castrol-on.html). This new ‘direct’ battery e-thermal fluid enables future generations of EVs to be charged more rapidly and offer increased performance, protection, and sustainability so they can go further on a single charge. e-coolants help keep batteries cooler, even in extreme conditions, and enable them to tolerate ultra-fast charging, while e-greases enable EVs to perform more efficiently by minimising temperature spikes, and enhancing durability of components whilst lowering weight. In summary, tese ON products are designed for EV mainstream adoption by helping vehicles go further, charge faster, and last longer on a single charge

The new Castrol ON e-thermal fluid also ensures potential technical problems within the battery module can be better managed (https://www.automotiveworld.com/news-releases/castrol-launches-innovative-electric-vehicle-ev-battery-e-thermal-fluid-that-cuts-charge-times-and-boosts-performance-safety-and-longevity/). For example, overcharging or short-circuiting in an EV powertrain can lead to ‘thermal runaway’, where high temperatures cause irreversible failure to individual battery cells. Thermal runaway can also lead to thermal propagation, where heat from the damaged cell is transferred via convection and conduction to adjacent cells. This process can ultimately result in the catastrophic failure of the entire battery module. However, with the Castrol ON e-thermal fluid, temperature spikes within individual cells are less likely, and if they occur, they can be stopped at source. A further benefit is a lower viscosity than existing dielectric transformer oils so it delivers reduced pumping losses, optimising the efficiency and effectiveness of the temperature management process (less friction and heat)

While direct e-thermal fluids currently only feature in high-profile hybrid and battery-EV (BEV) hypercars, we expect the technology to ‘trickle down’ and be widely adopted in future generations of volume-selling EVs
- Dr Marc Payne, Castrol’s EV Fluids Research Manager (https://pmfmag.co.uk/news/castrol-launches-ev-battery-e-thermal-fluid/)

Castrol has 50%+ global market share and major vehicle manufacturers already use Castrol e-Fluids as part of their factory fill. With governments announcing the acceleration of the ban on sales of new internal combustion engine (ICE) vehicles and predictions that 80% of passenger cars could be EVs by 2050, Castrol's market share will increase greatly

Further, Castrol and Sprint Power began collaborating to develop ultra-fast charging solutions for EV and fuel cell hybrid vehicles (https://www.castrol.com/en_gb/united-kingdom/home/castrol-story/newsroom/press-releases/castrol-and-project-celeritas.html). Sprint Power-designed batteries are modular and incorporate multiple charging protocols to save space and weight. In fact, 2 such battery modules using Castrol ON EV Thermal Fluids will deliver an 80% charge in just 12 minutes

After conducting a 1 year study amongst 10,000 consumers and 100 automotive executives exploring levels of readiness for the switch from ICE vehicles to electric vehicles (EVs), Castrol finally released their report "Switching ON the rEVolution (https://www.castrol.com/en/global/corporate/products/electric-and-hybrid/switching-on-the-revolution.html)" which indicates that by 2035, the share of electric cars (pure battery electric cars and plug-in hybrids) in new car sales could rise to 50-70% (https://www.castrol.com/content/dam/castrol/business-sites-new/en/global/corporate/documents/product/switching-on-the-revolution-global-infographic-castrol-on-and-bp-pulse-branded.pdf) with sales coming predominantely from China and Nordic countries, justifying Castrol's strategic partnership with BYD, one of China’s largest manufacturers of electric vehicles, in which they signed a new 3 year collaboration agreement (https://electriccarsreport.com/2022/08/byd-to-use-castrol-on-advanced-ev-fluids-for-its-electric-vehicles-in-china/) to use Castrol ON advanced EV fluids in all of their vehicles

In July of 2023, they launched HYSPEC (https://www.castrol.com/en/global/corporate/products/car-and-recreational-vehicle/hybrid-engine-oil/setting-our-standard-for-hybrid-engine-oils.html), a new technical standard for hybrid engine oils to set as both their personal as well as industry's benchmark

Advanced Lubricants for Robotics (ALR)

Beyond EV, these advanced e-Fluids can also be used for eVTOL and other non-traditional vehicular applications, such as robots and space exploration crafts

Castrol Robotic Solutions help decrease the downtime of industrial robots and positively impact quality, costs and efficiency of manufacturing processes. For example, Kuka (https://www.themanufacturer.com/articles/lubricants-maximise-uptime-industrial-robotics/), one of the world’s leading suppliers of intelligent automation solutions and produces a broad range of industrial robots, partnered with Castrol in June of 2021 to learn how to maximize uptime using Castrol's lubricants

In September 2023, Castrol joined MIT Media Lab's membership to collaborate on the AstroAnt Payload Program (https://www.castrol.com/en/global/corporate/about-castrol/newsroom/mit-lunar-landings.html). AstroAnts constitute a miniature robotic swarm designed to perform inspections and diagnostic tasks on the external surfaces of spacecraft, rovers, and landers. Each robot features a modular design; the sensor payloads can be tailored based on different inspection missions, and the data collected from the robots can be used to monitor operations in space. Working with Lunar Outpost, the AstroAnt robot will be sent to the Moon for a technology demonstration test

We are privileged to be working with the MIT Media Lab as a research collaborator, pushing the boundaries of space exploration, leveraging ground-breaking technologies, and driving innovation to unlock the mysteries of the moon and beyond
- Nicola Buck, CMO Castrol

Our payloads represent core tenets of our research, from autonomous swarm robotics to supporting future VR-mediated exploration by lunar astronauts, to democratizing access to space through the messages we carry with us. This mission, enabled by NASA CLPS, also marks a major milestone for researchers – we can now reach the moon faster and more economically than ever before
- Dr Ariel Ekblaw, Director of the MIT Media Lab’s Space Exploration Initiative, and primary investigator for MIT’s lunar mission with Lunar Outpost

"To the Moon to Stay" project (whose official mission statement is "We are going to the Moon — but this time, to stay" (https://www.tothemoon.mit.edu/)) brings together the MIT community and program partners, including Castrol, to expedite humanity’s "return" to the moon. Payloads are deployed on a Lunar Outpost MAPP rover to the lunar south pole (the dark side of the moon (https://t.me/stellarrussia/583) where Russia's top secret Zvezda (https://t.me/stellarrussia/632) military base is located). The MAPP rover is carried by an Intuitive Machines Nova-C lander, which in turn rides aboard a SpaceX Falcon 9 rocket.

In addition to moon expeditions, Castrol has also been supplying NASA with specialty space lubricants for Mars missions (https://www.castrol.com/en_us/united-states/home/castrol-story/newsroom/features/castrol-lubricants-nasa-insight-mission-to-mars.html). Due to weaker gravity, temperature extremes, and the inability for humans to easily repair broken equipment, hardy space lubricants have been quintessential in this quest, which was made possible by 2 of Castrol's prior products. In 2015, Castrol reinvented the oil changing process with its product Nexcel that made oil changes quick, smart, and simple and could be self-administered within 90 seconds instead of needing a professional (https://www.prnewswire.com/news-releases/castrol-reinvents-the-oil-change-with-nexcel-the-revolutionary-technology-that-makes-oil-changes-quick-smart-and-simple-300156633.html). Its revolutionary technology was touted as the "most significant oil change innovation in automotive history". Then in 2019, Castrol discoverd a new Fluid TITANIUM Technology called Castrol EDGE, which unlocks engine performance by reducing performance robbing friction by up to 20% (https://www.automotiveworld.com/news-releases/castrol-announces-discovery-of-new-fluid-titanium-technology-benefits-to-unlock-true-engine-performance/), critical in a space mission. This is achieved as its molecular structure changes to temporarily create a solid cushion between engine surfaces. Combined, the two products allow space robots to perform with minimial complications or maintence, creating a path towards Castrol's goal of "Lifetime Lubrication (https://www.automotivemanufacturingsolutions.com/voice/white-paper-castrol-lifetime-lubrication/41636.article)", which continues to work effectively across wide ranging temperature, speed, and pressure conditions

A 2020 iResearch report (https://www.castrol.com/content/dam/castrol/country-sites/en_us/united-states/home/industry-brands/robotics/Castrol_Robots_on_rise_Whitepaper_2022_V3.pdf) examining the challenges of servicing and maintaining robots used in industrial manufacturing concluded that demand for high-quality lubricants would exponentially increase as robot use is on the rise (example: over 60% of automotive OEM lubricant budget is spent on robotics). Selecting a lubricant that ensures zero downtime, reduces leakage, and performs with high precision under extreme conditions is essential to operations. As one of the world's leading lubricant makers, Castrol will continue to be in high demand for decades to come

By turning Castrol’s vast technology expertise to this new area we are helping to shape the future of transport
- Mandhir Singh, SVP at Castrol (https://www.fuelsandlubes.com/castrol-launches-range-of-advanced-fluids-for-electric-vehicles/)

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